Alfred Woelbing, like many people, suffered from cold sores. Unlike many people, he had an entrepreneurial spirit and a knack for kitchen chemistry.
Alfred decided to solve his painful condition for himself, and concocted a remedy for his cold sores. In 1937, he began making Carmex by hand, pouring the lip balm into the familiar yellow-capped jars in his kitchen.
His sales method: visiting pharmacies one by one. If they weren’t interested, he gave them a dozen jars for free—along with a postcard to reorder. In no time, the pharmacies sold the free samples and the reorder forms starting coming in.
Alfred produced Carmex from home for many years, moving into a full production facility in the 1950s, and then to their current manufacturing site in 1975. About 100 people (including Alfred’s grandsons Eric and Paul Woelbing) continue to produce our original formula in its trademark little jars, and have expanded the line to include ultra hydrating Carmex Moisture Plus® as well as soothing skin care products.
In 2001, an era ended as Alfred passed away. He worked 8-hour days well into his 90s, driving over 40 miles to get to the factory.
Eight-time NBA All-Star LeBron James is a leading scorer, generous philanthropist and Carmex fan. In 2011, we partnered with LeBronJames.com, offering exciting promotions as well as support to the LeBron James Family Foundation.
In 2012, the governor of Wisconsin marked Carmex’s milestone year by declaring a 75th Anniversary Day across our home state. We also celebrated the occasion by adding a Pomegranate flavor to the Ultra Smooth Lip Balm line, perfectly complementing our Vanilla and Lime Twist flavors