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The charisma began in 1964 in New York when Aramis burst on the scene with a splash of handsome energy. The first line fragrance created just for men. For over 40 years Aramis has continued to be one of the number one selling brands in the world. Aramis is first among men.

Launched originally as a fragrance line, Aramis has now become a highly competitive grooming brand withfragrance, aftershave, shave, hair, bath/body and skincare products.

Over the years Aramis and Designer Fragrances, part of Estee Lauder Companies has extended its prestigious portfolio through the development of Lab Series Skincare for Men and fragrances from world famous designers and celebrities which include; DKNY, Donna Karan, Michael Kors, Sean John and Tommy Hilfiger.

 Aramis and Designer Fragrances is now present in all of the UK and Ireland.