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Founded in 2004, The Gentry Grooming Co is the brainchild of Adele & her husband Matt Lock. After appearing on the first series of Lord Sugar’s hit show The Apprentice in 2005, Adele was determined to take The Gentry Grooming Co to the next level and make her mark as a successful entrepreneur in the male grooming industry.

The Gentry Grooming Co undertook extensive research into the male grooming industry to create a credible brand that is an authority in male grooming. Intent on putting the GREAT back into BRITISH grooming, the concept of ‘Gentrification’ was born.

In 2005, The Gentry Grooming Co opened its first flagship ‘Male Grooming Salon’ in Manchester, following its success additional salons were opened in the North West.

The next step was to develop a high quality male grooming range that contained selected handpicked ingredients to complement male skin. From 2006 – 2010, a vast amount of research both theoretical and practical was undertaken into men’s skin with the help of the Manchester Business School ‘Incubator’ scheme.