James Greenwell developed the proto-col brand in July 2003. Based in Bradford-on-Avon proto-col is a truly British brand. We believe in developing products that deliver cutting edge, luxury formulations made with the highest quality ingredients at affordable prices.
The company launched with just one product, proto-col pure collagen capsules, which was rapidly hailed as the “holy grail” of anti-ageing by beauty experts and ‘A’ list celebrities worldwide.
The success of proto-col pure collagen capsules is still growing and with that success, the proto-col brand has expanded and now produces five ranges with over seventy products in total.
proto-col has become one of the fastest growing beauty brands worldwide, whilst still maintaining its own very high standards of product efficacy and affordability. proto-col is also taking the nutrition and supplement industry by storm with outstanding products like Green Magic™.
"Luxury – Quality – Affordable"
These are the three areas that form the foundation of everything they do.
Luxury – Proto-col take great care to produce products that combine the world’s finest ingredients and blend them in cutting edge, scientifically proven formulations. This enables them to deliver luxury products that deliver noticeable results.
Quality – Proto-col source their ingredients from all over the world to make sure each ingredient is the purest, most sustainable and highest quality available. Customers are very special to them and what you choose to use in and on your body really does matter, so they use only the highest quality ingredients in all of their products.
Affordable – Over the years Proto-col have won many product head-to-heads against other leading industry names and almost every time the products cost three to four times more than theirs! This is due to a marketing perception, by the other companies, that more expensive equals more effective. Proto-col, however, believe that everyone should be able to afford high quality, luxurious products.
Proto-col’s Mission Statement
Their philosophy is to develop and produce luxury affordable brands which incorporates the highest quality natural ingredients.