Lipfinity So Alluring 127, The lipstick that gives you up to 12 hours long lasting lip colour. This revolutionary long lasting and colourful duo that creates smooth, sheer finishes that last up to 12 hours. Max Factor Lipfinity has a semi-permanent colour with a moisturising top coat there’s no need to re-apply even after drinking and eating throughout the day. It’s the lipstick that will stay put! How to apply: Apply the colour lipstick, just enough to coat the lips. Leave it for a couple of minutes or when the lipstick has dried than apply the top coat for moisture and shine.