Lip colour that lasts up to 24 hours. The original, reinvented. Get gorgeous lip colour that lasts all day. Now with a new applicator for a true bold colour look that lasts for up to 24 hours. Apply colour to clean lips and wait until dry. Follow up with the shine boosting, moisturising balm. Reapply the balm regularly to keep your lip colour looking freshly applied. Leave a lasting impression with colour that lasts for up to 24 hours. To complete your look, use Max Factor's All Day Flawless 3-in-1 Foundation on your skin, False Lash Effect Mascara on your lashes, and finish with Glossfinity Nail Polish on your nails.