Max Factor Lipfinity gives up to 12 hours long lasting lipstick. An ultra long lasting and vibrant lip duo that together creates a smooth, sheer finish that lasts up to 12 hours! Max Factor Lipfinity has a semi permanent colour and a shine boosting, moisturising topcoat so there's no need to reapply colour, even after eating and drinking throughout your day- no matter how long it is your lipsticks still on!. STEP 1 Paint for lips. STEP 2 Clear moisturizing topcoat.