Different guys have different styles. Not everyone wants super groomed and slick style. Some guys want rough, textured, messy looking styles. Some guys want both. But not at the same time. Following from Deluxe Pomade and Featherweight, Matt Clay was a very natural fit to the Uppercut Deluxe family - once again breaking rules and norms across conventional hair products. The founders of Uppercut Deluxe realised quickly that short messy styles had become the new modern classic - old school barbers were losing out to the mainstream that could give those guys what they wanted. This product became a way of giving something back to the barber - a way of modernizing this classic trade and broadening what was possible.