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Soon after getting into Barbering, the founders of Uppercut Deluxe quickly realised that existing products just didn’t do it for the styles they were being asked to cut and shape in their barbershop. Some products were too greasy, others dried out. Some were too heavy while others didn’t hold shape. Deluxe Pomade was their solution. They created a product that holds hair perfectly in place, while giving the definition and shine that so many classic styles need to look good. Its formulation is water based, meaning it washes out easily leaving no ugly residue. Timeless grooming made easy.