Bedhead Elasticate Shampoo is a luxurious hair cleanser especially ideal for weak hair types that are prone to breakage. Infuse your hair with supercharged strength with this Protein rich shampoo. Elasticate Shampoo is enriched with Hydrolysed Wheat Protein which strengthens the hair and adds texture whilst Kiwi Extract boosts the production of collagen in the hair and provides essential sources of Vitamin C to protect the hair from free radical damage. Perfect for unmanageable and damaged hair, Elasticate Shampoo improves flexibility of the hair and prevents future damage and breakage. Infused with a fruity scent of Pink Grapefruit, Blackcurrant, Nectarine, Strawberry and Jasmine, this strengthening shampoo will make your mouth water throughout the day. Tip: For best results follow with Elasticate Conditioner