Joico Color Endure Violet Shampoo protects the vibrancy and longevity of colour treated blonde hair. Using a Multi Spectrum Defence Complex, Joico Color Endure Violet Shampoo returns the gleam to golden toned colour treated hair. With regular use hair becomes more manageable, stronger and softer. Violet pigments prevent blonde and grey hair from fading or yellowing and neutralises brassy tones from highlights and cool blonde tones caused by oxidation. It will also brighten faded highlights.