Sulfate-free formula is gentle as water on the cuticle
Keeps colour looking first-day fresh because it rinses clean and removes build up
Unique anti-thinning formula leaves nothing behind to block follicles and impede new hair growth
Ideal for extensions because it is silicone-free and does not contain conditioners, so it won’t cause bonds to clip
Keratin safe
Most shampoos are loaded with unnecessary additives like silicones, conditioning agents and pearlising agents that have nothing to do with cleansing and do not easily rinse off. Because shampoo is the only product that is massaged into the scalp, it should never contain ingredients that are engineered to stay behind.
These ingredients, that cling to hair and scalp can:
Dull hair
Weigh down hair
Worst of all – build up, clog follicles and impede new hair growth
