That's It Blonde Ambition Shampoo, Blonde Ambition Cool Shampoo in the latest Alfaparf That's It range eliminates brassy blonde hair with its soft, violet tones. With light reflective pigments, this richly formulated shampoo enriched with Ceramide can be used on natural or coloured blondes and hair is left feeling healthy and nourished. Directions ; Apply to wet hair and lather. Can be left on for up to 3 minutes for cooler tones. Rinse thoroughly.