Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity, our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos. Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities.
Bonus benefit: no developer required!
Why you will love it
Over-the-top vibrancy that lasts and lasts
Reconstructs with Quadramine® Complex for guaranteed healthier-looking hair after every color service
Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine
Intermixable shades = endless creative possibilities