The World's Leader In Men's Hair colour Penetrated coarse, resistant facial hair. No-drip thick gel conditions and softens as it colours. Brush in application targets first signs of grey, without colouring all your hair. Targets only the grey hair. Replaces it with subtle tones that match your natural hair colour. Matches Just For Men® Shampoo-In Hair colour shades perfectly, too. Deep-penetrating colour lasts until grey grows back. And, you get multiple applications from every box. Gets rid of grey in 5 minutes. Easy application with ergonomic brush.