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Inspired by founder Roberto Franchina in Milan, Italy, FRAMESI – A forever and always dedication to the professional hairdresser with innovative, high quality products that deliver in salon precision, predictability and performance.


Our foundation is color and cutting education establishing a platform for the hairdresser to blend beauty and fashion with individual artistry and creativity. The integrity of our products have become standard tools leading the way for professionals worldwide to Set Your Talent Free.


The tradition of framesi® is to support beauty daily… because Better Beauty = Confidence and Success.