Bad Boy is a fragrant expression of duality, representing the bold nature of the modern man. At once strong and sensitive, confident and relaxed, the Bad Boy embraces his contrasting characteristics with assured ease. Bad Boy Eau de Toilette is a fragrance of layered notes inspired by the Bad Boy's complexity and harmoniously combined for a distinctive blend of modern sophistication.
This new icon of masculinity has duality within his character: he is strong and sensitive; powerful and empathic; heroic and vulnerable. His courage resides in his ability to express and share his feelings. Bad Boy is an ode to rebel men who fight for their principles and are faithful to their own identity, good men are the new Bad Boys. The slogan It’s so good to be bad summarises the spirit of this new creation.