Fake Bake originated in the U.S.A. in 1995. Fake Bake was the first self-tan to combine naturally derived tanning agents DHA and Erythulose – guaranteeing longer lasting (up to 50% longer), more natural-looking results. The retail range was an instant success with beauty experts and celebrities alike. Accolades and endorsements quickly followed. However, what really triggered the rapid rise of the Fake Bake Phenomenon was when the range was voted No.1 self-tanner (tested against 22 other self-tans) in the influential New York Times.
In 2001, salon owner Sandra McClumpha introduced Fake Bake to the UK, where she developed Fake Bake into a premium spa/salon treatment and convenient, flawless spray tan. Beauty Therapists were trained to exceptional high standards in the application of Fake Bake to ensure customers expectations were exceeded.
Fake Bake constantly strives to develop products to meet the requirements of evermore informed customers. Recent developments made by our in-house laboratories in the use of advanced botanical ingredients has enabled us to remove Parabens and artificial preservatives from our products, introduce added skincare benefits like anti-ageing, anti-cellulite and antioxidants, and develop products tailored for specific skin-tones.
For the first time there’s a totally safe tanning regime tailored to the individual’s requirements. This perpetual investment in Research and Development means that Fake Bake will always be at the fore-front of sunless tanning technology for years to come.