Today’s hair fashion is all about color and effects: ombres, sombres…. a rainbow of expressive shades. This massive new surge of color use (and abuse) demands a whole new level of color care technology. And that’s why we created Color Wow.
Color Wow is the first complete range of colour care products that not only spells the end for roots, but also solves the issues associated with colour-treated hair. For the more than 75% of women who colour their hair, Color Wow provides a comprehensive, at-home solution to unsightly roots, brassiness, fading and more.
Color Wow's hero product, Root Cover Up, has been dubbed "the next handheld device to change your life". The revolutionary formula, available in various shades, seamlessly covers grey roots. Each shade contains a number of colours and pigments to ensure natural blending with the tones in your own hair.