adidas – a name that stands for competence in all sectors of sport around the globe.
The vision of company founder Adolf (“Adi”) Dassler has long become reality and his corporate philosophy, the guiding principle for successor generations.
The idea was as simple as it was brilliant! Adi Dassler’s aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War.
Today, the adidas product range extends from footwear and apparel to accessories for all kinds of sports. The key priorities are: running, football, basketball and training.
adidas fragrance & body care's deal has been signed in 1984, and the brand has now become the biggest mass licensed brand in the health & beauty industry, with more than 170 million products sold around the world. Present on both male & female categories, adidas are a passionate sport brand, which brings energy, intense sensations, confidence & success to its million users.